Revive from Lucozade is being repositioned to make it more "relevant and appealing" to shoppers. Manufacturer GlaxoSmithKline (GSK) is moving the £9.4m brand into the enhanced and flavoured waters sector with updated on-pack claims. Revive is a lightly sparkling vitamin drink containing energy-releasing B vitamins and comes in three flavours: lemongrass & ginger, orange & acai and cranberry & acai.
It contains only 50 calories per bottle and the new on-pack claims include ’with 4x energy releasing B vitamins’, which GSK hopes will help consumers differentiate the brand from typical energy drink products.
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