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Cadbury gives Orange flavoured Twirl a whirl
10 October, 2019

A limited-edition Orange flavour Twirl is now available, bringing together the nation's favourite chocolate bar (IRI data) and one of the nation's most popular chocolate flavours (Nielsen data).

In 2018, flavours represented 24% of total adult singles confectionery sales and are growing 7% year-on-year with new limited-edition flavours delivering £16m in sales to the channel (One System, IRI and Nielsen data).

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When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?