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Aero targets convenience with Bliss single variant
24 July, 2019

Following the launch of Aero Bliss in a carton format earlier this year, Aero has introduced a new premium single variant, in milk chocolate, which contains three individually wrapped pieces. The Aero Bliss Single is available across the market with focus on the convenience channel.

Each individually wrapped smooth milk chocolate is filled with a cocoa aerated centre and the addition of delicate cocoa pieces. The single carton has an RRP of 85p and is available now.

Aero Bliss is being supported with a media campaign, including out of home, social and digital advertising as well as sampling and experiential activity. The Aero brand in total will benefit from £3m media across 2019.

Ellie Tyler, Aero brand manager at Nestlé UK said: “Our Aero Bliss Milk Chocolate Single variant offers a lighter textured form of indulgence in comparison to other premium chocolate bars on the market. People love the melt in the mouth sensation that Aero brings and we are sure that our new indulgent product, in a beautiful box containing three individually wrapped sweets, will be a huge hit among those who are looking for a light but indulgent treat.”

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