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Coca-Cola celebrates launch of energy drink
31 May, 2019

To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched.

The campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep people energised throughout the summer.

To highlight how Coca-Cola Energy is bringing energy to people leaving work, the campaign will also target commuters through:

• Full motion digital escalator panels in London tube stations;

• Large digital screens in 50 iconic sites and commuter hubs across Great Britain;

• Over 6,000 additional panels and adverts on over 1,500 busses across the country; and

• Free samples given out in commuter hubs and stations.

The campaign, which has been led by creative agency Ogilvy, also includes a new TV commercial for VOD running this month.

The first energy drink released under the Coca-Cola brand, Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and contains no taurine. Coca-Cola Energy hit stores earlier this month and is available in 250ml cans and in two variants – with and without sugar.

The campaign is part of a wider pan-European campaign from Coca-Cola being rolled out across Europe this month.

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?