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Elf on the Shelf prizes available with Kellogg's

Kellogg's has teamed up with The Elf on the Shelf to give away 1,000 prize packages, each valued at up to £80.

The activity is featured across seven million packs of Kellogg's Coco Pops, Corn Flakes and Rice Krispies.

The campaign will be supported by TV advertising, digital and social media investment and retailer pos.

0161 869 2000 www.kelloggs.co.uk


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?