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Applegreen launches festive promotion

Applegreen has launched an innovative Christmas promotion in Eire and Northern Ireland, centred on its seasonal hot beverage cups.

The company is asking customers to post a selfie of them with the Christmas cup for a chance to win a €50/£50 gift card, always welcome at this time of the year! The cup is to a unique design developed by specialist bespoke cup printer CupPrint, and features a double-layered construction with laser-cut window cut-outs and spot-foiled stars to bring the design to life.

The promotion runs until December 3 and is being run through social media using the #ChristmasCup Challenge at and

Terry Fox, general manager of CupPrint, thinks there is more than just tinsel and glitter to this strategy. He said: “It’s great to see creative use of 'to go' cups as they are a hugely valuable sales tool. Creating an eye-catching design for your Christmas cups and centreing a promotion round them is a great way of engaging with your customers, building brand loyalty and growing your business.”

The Applegreen winter-themed range of cups is made from reCUP-coated paperboard which is fully recyclable and is produced by CupPrint.

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?