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Best Oil Company Initiative
06 October, 2017

Shell UK London

Awards host Myleene Klass, and Charles Whitehead, head of client services at HIM (far left), present Shell's marketing manager Michael Homminick with the award for Best Oil Company Initiative for its Fuel Service App.

Fuelling the car has long been a challenge for disabled drivers, but it has recently become easier for

anyone using a Shell service station. FuelService is a smart solution to the problems that can occur when disabled drivers attempt to refuel, often causing embarrassment as they try to attract the attention of an attendant.


When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?