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Best Oil Company Initiative

Shell UK London

Awards host Myleene Klass, and Charles Whitehead, head of client services at HIM (far left), present Shell's marketing manager Michael Homminick with the award for Best Oil Company Initiative for its Fuel Service App.

Fuelling the car has long been a challenge for disabled drivers, but it has recently become easier for

anyone using a Shell service station. FuelService is a smart solution to the problems that can occur when disabled drivers attempt to refuel, often causing embarrassment as they try to attract the attention of an attendant.


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?