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Micro trends 1
10 April, 2017

Consumer health concerns are causing big drinks' suppliers to look at their portfolios with alcohol-free, lower-abv and lower-calorie alternatives appearing in increasing numbers across many sub-categories. AB-Inbev feels the time may finally be right for Bud Light, the lower calorie version of Budweiser which lasted just two years after it was first launched in the UK in 1998. It contains just 27 calories per 100ml and has been brewed to 3.5% abv. A premium light lager, it is described as delivering a "fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish". The company has also begun importing Franziskaner Alkoholfrei wheat beer while Heineken has launched Heineken 0.0, an alcohol-free version of its flagship lager brand.


As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?