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Micro trends 1

Consumer health concerns are causing big drinks' suppliers to look at their portfolios with alcohol-free, lower-abv and lower-calorie alternatives appearing in increasing numbers across many sub-categories. AB-Inbev feels the time may finally be right for Bud Light, the lower calorie version of Budweiser which lasted just two years after it was first launched in the UK in 1998. It contains just 27 calories per 100ml and has been brewed to 3.5% abv. A premium light lager, it is described as delivering a "fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish". The company has also begun importing Franziskaner Alkoholfrei wheat beer while Heineken has launched Heineken 0.0, an alcohol-free version of its flagship lager brand.


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?