Nisa Retail has partnered with an award-winning digital agency in order to maximise its online engagement with shoppers and retail members.

Extreme Creations will closely work with Nisa’s expert digital team to develop a digital marketing strategy through social media, website development, apps, email marketing and in-store technology.

Etienne Botha, head of digital at Nisa, said: “Having a digital agency on board such as Extreme will drive Nisa forwards as a consumer facing company. The agency has over 10 years’ experience and has worked with big brands such as Bic, Lansinoh and the NHS.

“Along with our internal digital team, Extreme will help Nisa lead the way in driving growth through our online and convenience channels.

Antony Prince, managing director of Extreme, added: "Being named as Nisa’s digital partner is a fantastic opportunity for us to impact a growing, national brand.

“Extreme is perfectly placed to realise Nisa’s digital ambitions and a plan is already in place to deliver a full range of services including websites, social media and applications for the benefit of its customer base and 4,000 members.”