More than 30% of sex occasions by condom users are unprotected, with the most common reason being that they just didn’t have a condom available. With this in mind, RB UK is introducing new bigger pack sizes of Durex condoms, at a great price six condoms for £5 designed to drive volume sales, increase the percentage of protected sex occasions and drive share of trade for convenience retailers.
With 4% of all condoms sold through the convenience channel (Nielsen), this sector plays a key role in driving condom availability due to convenient opening hours and locations.
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