BP has joined Natwest and RBS’s new loyalty programme, Cashback Plus, as one of the launch partners.

According to RBS and Natwest, Cashback Plus is the UK’s only debit-card linked loyalty scheme. It enables shoppers to earn at least 1% of their spend back on qualifying purchases.

BP UK marketing director Alex Windle said: "Being part of this long-term programme allows us to share our strategy with confidence and ensure we harness the power of their transactional data to drive profitable incremental sales to our forecourts."

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