British Bakeries has launched Hovis Square Rolls. The packs, which feature the beans, tomatoes and Best of Both designs, will stand upright on shelf for easier merchandising and act as a signpost for the category. There are five varieties – white medium x6, white large x4, white medium x12, wholemeal medium x6 and Best of Both medium x6. Support includes a TV ad campaign.

01753 857123

Topics