TI has unveiled limited-edition Mayfair packs, launched this month and available for four weeks. The packs reflect the quality of the mid-price brand through the use of a metallic silver band around the top. The design is available on Mayfair king-size and smooth king-size in 10s and 20s, in standard and price-marked packs. Jeremy Blackburn, head of communications at JTI, says: "These limited-edition packs will help retailers cash in on the growing success of the Mayfair brand while continuing to provide adult smokers with quality at an affordable price."
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