Gulf’s recent signing of Washbourne Garage, Caldicot from Esso has further strengthened the brand’s presence in South Wales as Gulf continues to grow

its dealer network across the UK.

Though the two million litre site is just a stone’s throw from Esso’s Avonmouth terminal, dealer Tim Washbourne believes that he made the right decision in switching to Gulf.

“Negotiations originally began in October 2007,” Tim explains: “It was a long process, but we have secured a very good partnership with Gulf.

“After many years with Esso, we have already seen the positive benefits in joining the Gulf network. The next phase is to revitalise the shop using Gulf’s specialist shops consultancy, Instore Profits, as we look to improve our offering to the local community we serve.”

Keith Jewers, director, Gulf Retail is excited by the range of operators now committing themselves to Gulf.

“More and more dealers who would normally sign with a major are turning to Gulf," he said. "They know that they will still benefit from a strong brand package and that the switch will not impair their volumes. The big gain, as Tim has found, is a way of doing business, experienced field staff with a wider knowledge of the dealer market and old fashioned people skills.

“In addition to Washbourne Garage, we have recently secured deals with an Esso site in Dunbartonshire and a Shell garage in Cockermouth and we have more in the pipeline.”

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