Responding to the growing trend for larger packs, Gallaher has launched a pricemarked 50g variant of Amber Leaf. The new packs, marked at £9.99 and including rolling papers, are available for a limited period and are exclusive to the independent and wholesale channels.

Gallaher’s head of communications, Jeremy Blackburn, says: "We are seeing more and more smokers of RYO tobacco purchasing larger pack formats such as 25g and 50g packs, which now account for 48.5% of sales."

01932 875500

Topics