Coca-Cola Enterprises (CCE) is launching a juicy version of its Relentless energy drink brand containing 50% fruit juice.
Due for launch next March, CCE hopes it will attract new customers to the energy drinks sector, which is worth almost £600m in the UK.
The company is also adding an orange flavour to its sports drink Powerade, backed by a ’Try Me Free’ £1.5m marketing campaign where customers can claim back money spent to trial the product.This will be done online through a special CCE microsite.
Meanwhile, Fanta is getting a facelift and from January the soft drink brand will include Fanta Still in orange citrus and orange tropical flavours.
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