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YOP now available in a four-pack format
10 October, 2019

Drinkable yogurt brand, YOP has a new 180g four-pack format which joins the existing 500ml bottles. Available in Raspberry, Strawberry and Tropical flavours it is aimed at families, for on-the-go snacking.

The launch is supported by a £1m marketing spend over the next year, which includes shopper activity and a new media campaign.

0800 358 0401www.yoplait.co.uk


When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?