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Mars Wrigley brings M&M's block variants to the UK
05 July, 2019

Mars Wrigley UK has announced it will bring four new M&M's block variants to the UK market this month – Chocolate, Crispy, Hazelnut and Peanut.

The four M&M’s Block variants will contain mini M&M’s alongside pieces of peanut, hazelnut or crispy and will be encased in milk chocolate.

Cordelia Linacre, M&M’s senior brand manager, said: “We’re incredibly excited to be launching M&M’s Block into the UK market this year. We know that block is the biggest segment in chocolate, however block currently under-indexes in under 35s, while M&M’s over-indexes in this demographic. We are therefore confident that with the UK launch of M&M’s Block we will win over new consumers.

“Following a successful launch in Australia, M&M's Block was introduced in the US in December 2019, delivering a massive $31m in just six months. Block’s success in other markets alongside the consistently strong growth of M&M's in the UK gives us great confidence that this product will be a hit with retailers and consumers alike.”

M&M’s Block will launch exclusively in Tesco stores from July 17th, before becoming available market wide later this summer. Supporting the release, a £1.4m above-the-line campaign will be launched with a British adaption of the brand’s successful 2018 Super Bowl commercial.

M&M’s is also launching a new SKU – M&M’s Salted Caramel. It will be exclusive to Europe, and will be available in three different sizes – pouch, treat bag and singles.


As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?