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Barr Soft Drinks launches Irn-Bru on-pack promotion
14 June, 2019

Barr Soft Drinks is aiming to drive retailer sales this summer with what it describes as its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win thousands of summer prizes.

Bru-Nanza will run during July and August, offering consumers the chance to win Irn-Bru branded items, including giant Bru-nicorn lilos, beach towels, beach balls and can coolers.

Bru-nanza will run across a number of Irn-Bru plain and PMP packs (both regular and Xtra), including 500ml and 2 litre bottles and 8 x330ml multipack cans.

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?