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Choc Caramel is Yazoo's latest limited edition
06 May, 2019

The latest limited-edition flavour from Yazoo is Choc Caramel. The launch follows the success of Yazoo Choc Mint, which it will replace. The Choc Mint SKU was a huge hit with consumers, becoming a £1m flavour within just five months in the convenience channel.

Wayne Thompson, customer marketing manager at Friesland Campina, said: "Taste is a key driver of the category, and our target audience of 16-24 year olds are always looking for new flavours to try."

The launch will be supported with a digital activation campaign.

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When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?