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New Aero Bliss targets the sharing occasion

Nestlé is introducing Aero Bliss, a new premium boxed chocolate version of Aero, available in two variants: Milk Chocolate and a Mixed Selection, which includes milk chocolate, salted caramel and praline flavours. Both boxes have an rrp of £3.99. The launch will be supported with a campaign, including out-of-home, social and digital advertising as well as sampling. The whole Aero brand will benefit from a £3m media spend this year.

0800 6378 5385 www.nestle.co.uk


As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?