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Fido Dido returns on limited edition 7UP packs
06 May, 2019

7UP is reuniting with pop culture icon, Fido Dido, who is appearing across 7UP Free limited-edition packs in an effort to drive visibility on shelf and appeal to a new generation of shoppers. 7UP Free is the fastest-growing lemon and lime sub-brand within convenience and warrants focus as the brand is driving growth within the fruit carbonates category (Nielsen), convincingly beating its closest competitor in recent taste testings.

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When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?