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More fruit and fibre in Tropicana's new 'Whole Fruit' range

Leading chilled fruit juice brand Tropicana is launching ‘Tropicana Whole Fruit’, a new range of juice drinks which count as one of your five a day, and is designed to be high in fruit fibre thanks to a new process which helps retain more of the whole fruit.

The company estimates that as a nation, not only are we struggling to reach the recommended daily intake of five portions of fruit & veg, research also shows that over 90% of us are failing to achieve our recommended daily intake of fibre .

Tropicana Whole Fruit aims to help address these two nutritional shortfalls - fruit & veg, and fibre - in just one convenient serving. 

“To create Whole Fruit, we used our expertise to craft a new pressing process which makes more of the whole fruit drinkable,” said Caroline Wilding, marketing manager for juices at PepsiCo UK. “We use everything but the pips and peel to retain fibre, which is a key nutrient lost during traditional juicing”.

She said the result was a delicious drink with a velvety-smooth texture that contains more of the nutrition from the whole fruit in every serving: "Packaged up in 150ml bottles, new Tropicana Whole Fruit helps consumers achieve their daily recommended intake of fruit and fibre and delivers Public Health England’s recommended daily juice serving.

“Some of the reasons people give for not eating enough fruit and veg include lack of convenience and messiness,” explained Wilding. “This is especially true of people living an on-the-go lifestyle. The Whole Fruit range seeks to break that down – by packaging up more of the whole fruit in an easy to consume 150ml format”.

The launch of Tropicana Whole Fruit will be supported by a multi-million pound advertising campaign over the summer, spanning TV, social media and instore support. The new range is a great opportunity for retailers looking to make the most of their chilled fruit juice sales and appeal to those shoppers looking for balanced nutrition made easy.

Tropicana Whole Fruit is available from this month and both the Orange and Apple variants will be in 150ml (£1.49 RRP) and 750ml formats (£3.29 RRP), along with a 4 x 150ml multipack (£3.29 RRP).


As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?