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Cadbury introduces Curly Wurly Squirlies PMP format

Cadbury has launched a new Curly Wurly Squirlies price-marked pack (PMP) format. The £1 PMP sharing bags have been developed to offer consumers a new pack size and help retailers capture shoppers’ attention in store.

Mathieu Maggi, brand manager for bitesize at Mondelēz International, explained: “Curly Wurly Squirlies have been such a hit with consumers since launching in 2017, so we wanted to be able to offer retailers a new format to excite their shoppers.

“The £1 PMP is an ideal format for driving impulse sales from both existing shoppers and those new to this Cadbury treat.”

Cadbury Curly Wurly Squirlies will also be available in non-PMP in 95g and 110g pack sizes.


As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?