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Cadbury introduces Curly Wurly Squirlies PMP format
03 May, 2019

Cadbury has launched a new Curly Wurly Squirlies price-marked pack (PMP) format. The £1 PMP sharing bags have been developed to offer consumers a new pack size and help retailers capture shoppers’ attention in store.

Mathieu Maggi, brand manager for bitesize at Mondelēz International, explained: “Curly Wurly Squirlies have been such a hit with consumers since launching in 2017, so we wanted to be able to offer retailers a new format to excite their shoppers.

“The £1 PMP is an ideal format for driving impulse sales from both existing shoppers and those new to this Cadbury treat.”

Cadbury Curly Wurly Squirlies will also be available in non-PMP in 95g and 110g pack sizes.


When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?