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Unilever adds range of Asian inspired rice noodle pots
26 April, 2019

Unilever is launching a range of Asian inspired rice noodle pots under the Pot Noodle parent brand.

Asian Street Style comes in four varients: Thai Red Curry, Malaysian Laksa, Japanese Miso Noodle Soup and Vietnamese Beef Pho.

Lena Portchmouth, brand leader for mini meals, Unilever UKI, commented: “Hectic lifestyles mean food has to fit around jam-packed schedule, so it’s no wonder food-to-go is experiencing such rapid growth.

“We know that shoppers are no longer satisfied with a sandwich or salad at lunchtimes. Instead they are looking to try a variety of flavours as our taste palettes become more adventurous.

“New Asian Street Style not only gives consumers a choice of tasty rice noodle recipes for lunch, it also taps into the growing desire for healthier food choices, which don’t compromise on taste. We’re giving fans a taste of Asia in one handy pot. What’s not to love?”

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?