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Magnum introduces new White Chocolate & Cookie flavour
22 March, 2019

Ice cream brand Magnum is launching Magnum White Chocolate & Cookies across all formats, including handheld and tubs, and will be supported by a £5m media value marketing spend.

Magnum White Chocolate & Cookies is designed to help retailers capitalise on the growing trend for white chocolate, while also appealing to cookie fans – a flavour driving growth across ice cream and confectionary.

Noel Clarke, vice president refreshments at Unilever UKI, commented: “There are those who love white chocolate, and there are those who love cookies, and a whole load of people who love indulgent ice cream. By combing them all in one delicious masterpiece we have truly made a new match made in ice cream heaven.”

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?