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Under the spotlight: Dave Morris
11 March, 2019

01 Career history: I graduated from the University of the West Of England with a law degree. I started my property career with estate agents, Countrywide Plc. After working with them for four years, I moved to Christie & Co as a retail business agent, specialising in the sale and acquisition of forecourts, convenience stores and post offices. I was promoted to director retail in December 2018.

02 Dream job (if you weren't doing this): A farmer as I really love working outside.

03 What do you drive: Mercedes C Class estate. I need a big car for the dog.

04 What would you like to drive: Aston Martin. From watching James Bond films when I was younger.

05 Perfect day: On holiday abroad with my wife and two daughters.

06 Favourite team: I don't really follow a particular sport or team. But I enjoy fishing and shooting in my spare time.

07 Favourite read: Animal Farm by George Orwell.

08 Favourite film: Any James Bond film.

09 Best holiday: Skiing.

10 Possessions you couldn't do without? My mobile phone and my watch.

11 Most admire: My father. He has passed on lots of good advice based on his life experience.

12 Most likely to say: "Deal."

13 Least likely to say: "I can't be bothered."

14 Greatest achievement: Being appointed as a director of Christie & Co last December.

15 Greatest fear: Spiders.

16 Tips for business success: Work hard and smart. If you can do both then success will follow.

17 Best business advice you've received: Treat everybody equally and never pre-judge. Customer service is key.

18 Best thing about your job: Helping forecourt and retail business owners to sell or acquire a business to further their plans.

19 Most recent business achievement/s of note: Acting for two forecourt owners in selling their two forecourts for more than £7m.

20 Thoughts on the forecourt sector: Fuel margins remain good and, with consumer requirements constantly changing, there's a good opportunity to develop the industry further. Operators who fail to invest in their business risk losing customers and ultimately profit.


When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?