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OPW launches new, more user-friendly website

Forecourt equipment manufacturer OPW has launched its new website: It is designed to be easy to navigate, mobile and responsive.

"The new website was designed from start to finish with our customers in mind," said Keith Moye, VP, global marketing and business development for OPW. "As such, it has been designed to provide visitors with a more customer-friendly, ease-of-use experience and a wealth of valuable information about OPW products. Not only does the new website help to strengthen our digital presence, but it also serves as the content hub for our diverse consumer base across all market segments."

The new website includes an expansive resource library complete with technical guides and training videos. Additional features include:

improved navigation featuring a more intuitive menu system;

improved search to allow you to search by the type of content you need, and the ability to filter search pages to narrow down and refine results;

Cleaner layout to emphasise key content and make it easier for users to get to their destination; and

New branding and design.

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?