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Nestlé UK introduces on-pack promotion using QR code
Published:  15 March, 2019

Nestlé UK and Ireland is introducing ’80 Awesome things to do’, a new on-pack promotion on some of its leading confectionery brands, which gives families fun and engaging activity ideas to do together.

Small packs with less than 100 calories of Nestlé’s Milkybar, Smarties, Animal Bar and Rowntree’s Randoms will carry a Quick Response (QR) code that takes parents to a digital platform where they can find a wide range of family-friendly activity ideas.

’80 Awesome things to do’ will also be available on Milkybar multipack and Minis packs, as well as Smarties Minis.

The activity ideas include a mix of creative and active play, such as ‘making wands’, ‘mini-beasts hunt’, ‘making a tornado in a jar’ or ‘doing some marble painting’.

Each code gives access to one main activity. There is also an option to view ‘other fun stuff’, which include three additional fun activity ideas and a link to recipe suggestions.

Rosamunde Hobson, brand manager for Milkybar at Nestlé UK, said: “In today’s connected world, parents are increasingly looking for fun ideas of things to do with their family.

“’80 Awesome things to do’ enables instant access to a variety of activity ideas, developed to inspire families and facilitate moments of connection.

“With a wide range of activities, including both creative and active suggestions, there is really something for everyone.”

The promotion will be supported by a social media campaign.