Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader
Ben & Jerry's extends love to Refugee Action

Ben & Jerry’s has introduced a new topped creation, Topped Love Is…, with proceeds going towards supporting Refugee Action.

Topped Love Is…  features a never-before-seen Buttery Brown Sugar Ice Cream, laced with a Cookie Swirl, scattered with Pink Salted Caramel Cups and topped off with a thick pink layer of chocolate and a pink hearts.

Christina Dunn, Ben & Jerry's UK & IE country business lead, commented: “We believe that Love Is… giving a warm welcome, whether that’s to a new flavour, its ingredients, or to refugees and people seeking asylum. So we’ve unapologetically dreamed up a flavour straight from the heart to share a little love with our friends at Refugee Action for those who need it most.”


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?