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Vimto adds new variant to the Vimto Remix range
Published:  15 February, 2019

Vimto is expanding the Vimto Remix range with a new Raspberry, Orange and Passionfruit carbonated variant which will be available from March.

The product has been introduced following the success of Vimto Remix, which was launched in 2016. The sub-brand also consists of two other popular flavours: the original Mango, Strawberry & Pineapple and Watermelon, Strawberry & Peach, introduced in 2018.

Emma Hunt, marketing director, says: “Consumers are increasingly looking for new experiences. As a result, demand for adventurous drinks with exotic flavours combined are continuing to grow, with Vimto Remix satisfying that thirst in a healthier way.

“We’ve seen Raspberry, Orange and Passionfruit still and dilute fly off shelf and deliver impressive growth of 33%, so it was right to extend the range. The new carbonated variant will be available in 500ml and 2L pack sizes and in both plain and PMP packs to give consumers and retailers the choice they desire.

“We’ve seen how important PMPs are in building trust between retailers and their shoppers, and ultimately in driving sales. We’re confident this new launch will help contribute further growth to the category.”