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Cracked Egg Muffin in time for Easter

Aryzta Food Solutions has launched a Cracked Egg Muffin under its Otis brand.It is supplied frozen for thaw and serve and comprises a chocolate chip muffin with a vanilla cream centre, finished with a white chocolate cream cracked egg decoration. It comes in cases of 28, rrp £1.49. Pos, including posters and shelf barkers, is available for retailers to drive interest and footfall to the bakery fixture.

0845 437 9593 retail.ordersGB@aryzta.com


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?