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Premier League Cadbury Legends promo is back

The Premier League Cadbury Legends promotion is back. Running through to March 31, it gives consumers the chance to win thousands of prizes when they purchase a Cadbury Dairy Milk bar. The campaign is supported by a £1.1m campaign. The photo shows last year's winner, Natalie Hardie, who won, and met Thierry Henry.

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As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?