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Under the spotlight: Gideon Carroll
11 January, 2019

EdgePetrol's Gideon Carroll is passionate about many things, including gas-guzzling cars, India and, of course, his family

01 Career history: I qualified as a Chartered Accountant and then went to work for Trafigura, an independent commodity trading and logistics house. After selling gasoline to the downstream retail market, I noticed an opportunity to give petrol retailers live visibility of their key metrics enabling them to make more informed decisions and improving the efficiency and profitability of their business. This is how the EdgePetrol concept was formed.

02 Dream job if you weren't doing this: Formula 1 driver, driving for the Scuderia (Ferrari).

03 What do you drive: Golf GTI Edition 30.

04 What would you like to drive: Any V12 that drinks plenty of premium fuel!

05 Perfect day: Skiing with my family in the Alps in the morning and cycling 100km through the valley in the afternoon.

06 Favourite team: Tottenham Hotspur.

07 Favourite read: Leading from the Front, written by Gerald Ronson.

08 Possessions you couldn't do without: Notebook together with a pen.

09 Most admire: Entrepreneurs, risk takers and hard workers.

10 Most likely to say: "I'm a chartered accountant."

11 Least likely to say: "We can't do that."

12 Greatest achievement: Getting my wife Charlotte to say yes, and having children Ziggy and Bella.

13 Greatest fear: Failure.

14 Tips for business success: You need to be focused and committed, but also have a passion for what you do.

15 Best business advice you've received: Business is about people; surround yourself with determined, passionate and persistent people.

16 Best thing about your job: Learning. I have learned more in the past two years than in my entire career.

17 Pet hate: Laziness.

18 Thoughts on the forecourt sector: The majority of independent forecourt traders have incredible stories. Many started as cashiers and have gone on to run their own successful businesses. The EdgePetrol team continues to learn from these inspirational entrepreneurs.

19 Three words to describe yourself: Determined, obsessive, ambitious.

20 Anything else we should know: I lived in Mumbai, during my time at Trafigura. What a fantastic experience!


When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?