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Mondelez unveils Cadbury Dairy Milk Oreo Sandwich PMP
08 February, 2019

Mondelēz International is launching a £1 price-marked pack (PMP) of Cadbury Dairy Milk Oreo Sandwich this month.

Lyndsey Homer, junior brand manager for Cadbury Dairy Milk at Mondelēz International, commented: “We’ve been extremely pleased with the success of Cadbury Dairy Milk Oreo Sandwich, which has not only won awards but has also helped drive incremental sales across the category.

“Retailers should take advantage of the new £1 PMP bars, as we hope to see them secure the same success and drive even more sales within the category.”

 


As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?