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Weetabix Crispy Minis cut sugar and add vitamins
04 January, 2019

The Weetabix Crispy Minis range has undergone a sugar reduction and will be supplemented with Vitamin D2.

The Weetabix Crispy Minis pack has also been revamped with the new design highlighting the taste on-pack.

Zoe Brimfield, senior brand manager, Weetabix said: “While Weetabix and Weetabix Minis will continue to lead the way on best in class nutrition in the cereal category, taste remains paramount to us.

“It’s an important attribute driving sustainable value sales in the category and our refreshed pack reflects this. We’re confident Minis will continue to be a firm favourite for families and go down a treat at the breakfast table.

“Weetabix is dedicated to bringing delicious and nutritious breakfast choices to the UK, helping to lead the breakfast category toward growth.”.


As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?