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Coca-Cola Christmas truck tour is on the road

The Coca-Cola Christmas truck tour is currently visiting 14 towns and cities before making its final stop in London on December 16. Visitors will be able to enjoy a 150ml can of Coca-Cola zero sugar, Diet Coke or Coca-Cola original taste at each stop. Over the last eight years, the famous vehicle has travelled over 737,000 miles the equivalent of 29 times around the world playing the iconic 'Holidays are Coming' jingle.

0808 1 000 000 www.cokecustomerhub.co.uk


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?