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Metcalfe's expands range of low-calorie snacks

Snacks brand Metcalfe’s has launched two new formats of low-calorie snacking products, Corn Chips and Mini Ricecakes.

Metcalfe’s Corn Chips are popped, triangular boldly-seasoned snacks and available in two flavours, Nacho Cheese (92 calories) and Sizzlin’ BBQ (94 calories). Both new products offer a lower calorie alternative to savoury impulse snacking occasions, coming in individual impulse 22g bags.

The second new range of NPD is the chocolate-covered Metcalfe’s Mini Ricecakes, which contain a mix of wholegrain and white rice for a snack with added crunch. Available in three flavours; Milk Chocolate (81 calories), Dark Chocolate with Orange (79 calories) and White Chocolate (80 calories), these 16g packs of four rice cakes also come in at under 100 calories per pack.

Metcalfe’s senior brand manager, Sam Garnham, said: “Many consumers are now looking for options with lower fat, sugar or salt contents. With this range expansion, Metcalfe’s provides the perfect solution offering both choice and great taste, with the added assurance that portions are under the 100 calorie mark.”


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?