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Maryland becomes Merryland for Christmas

This Christmas Maryland is being transformed into Merryland, with the introduction of a share box of Merryland Minis for home consumption, gifting or as a stocking filler. The brand has benefited from a £1.5m-plus marketing programme, spearheaded by TV advertising. Maryland Minis are growing at 11% and are the number-one children's mini biscuit (Nielsen data).

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As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?