Ginsters has expanded its Bitesize range.
Growing its snacking portfolio from scotch eggs, mini pork pies and cocktail sausages, Ginsters has launched bitesize versions of its savoury pastry products: the Cornish pasty (4-pack) and sausage roll (5-pack).
Larger packs are also available in Morrisons nationwide, and intended to be kept in the fridge at home, while with the smaller packs are aimed at impulse outlets.
The five-pack Ginsters Bitesize Sausage Rolls are made with British pork, they weigh 200g, and have an RRP £1.99.
Ginsters Bitesize Cornish Pasties are made with British farmed beef, wrapped in light puff pastry. They are available in 160g four-packs with an RRP of £1.99.
Ginsters’ managing director Kieran Hemsworth commented: “Our Cornish pasties and sausage rolls have always been hugely popular with our loyalists, but as category disruptors, we know the younger demographic can spur growth within the savoury pastry category as a whole. Contemporary launches, like our Bitesize range, marries the nostalgic comfort of pastry with evolving consumer trends; snacking which fits into busy lifestyles without compromising on quality or flavour.”
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