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product news: Walkers campaign gets new advert
16 November, 2018

Walkers is supporting the recent launch of its Christmas dinner flavoured crisps, with a new Christmas TV advert, aiming to spark debate across the nation. The new TV campaign will run throughout the festive season.

After launching its first ever Brussel Sprouts flavoured crisp, the TV creative brings to life the Brussel Sprouts debate among consumers, helping to boost snacking sales for retailers. With Christmas fast approaching, the brand will be front of mind with shoppers as they seek to find unique Christmas flavours for the entire family to enjoy.

Andy Hawkswell, marketing manager at Walkers, commented: “This year, Walkers wanted to bring some magic to Christmas and spark debate across the nation. The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater. We’re confident that the new Christmas TV ad will ensure that the Walkers Christmas flavours are front of mind with shoppers, ultimately driving sales for retailers as we enter the festive months.”

The Christmas campaign is also being supported by a marketing campaign, including digital and in-store activity, commencing this month.


As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?