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product news: Lambrini runs Mini Cooper competition

Perry brand Lambrini has launched a line-up of limited-edition bottle wraps, together with a competition to win a brand-new Mini Cooper, in celebration of its British roots.

Available now, the on-pack promotion has been rolled out on all 75ml and PMP bottles of Lambrini Always Original, So Strawberry and Very Cherry, offering consumers the opportunity to enter into a prize draw to ‘Win Our Mini’.

To enter, consumers register their details online via a link on the rear of the bottle.

The brand’s new-look sleeves are emblazoned with a Union Jack, associated with the Mini Cooper, and the word ‘win’ is embossed on the shoulder, to provide increased stand-out on shelf.

Emily Cross, brand manager for Lambrini at Halewood Wines & Spirits, commented: “Just like Lambrini, the iconic car brand Mini has timeless appeal, provides endless fun and is very popular among our audiences.

“As such, we’re confident that the ‘Win Our Mini’ competition will stimulate demand and drive consumer interest from both loyal and new fans discovering Lambrini for the first time.”

Wider PR and social media activity will support the launch.


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?