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product news: Cathedral City updates snack bar range

Dairy Crest is refreshing its Cathedral City adult snack bar range with the addition of two new flavour variants, a new pack design and a new range positioning of 100kcals or fewer per bar.

The new flavours are Caramelised Onion and a Sweet Chilli variants, both of which feature toasted pumpkin seeds for added texture. The new flavours join the Cathedral City Original (Mature Cheddar) Snack Bar.

Anca Lazar, senior brand manager for Cathedral City Snacking, commented: “Snacking has reinvented itself in a big way over recent years and snacks today need to work harder and smarter than ever. Consumers expect their snacks to do more than just satisfy cravings. They rely on snacks to get them through the day and to fuel their body.

“With almost two thirds of adults snacking once a day or more, and demand for healthy snacking solutions ever more buoyant, we see the adult snacking market as a significant opportunity that extends far beyond traditional savoury snacks and confectionary. Cheese Snacking as a sector is benefiting and our Cathedral City Snack Bar product, launched in October 2016, has been an important contributor to this growth.”

The snack bars are available as single bars (24g) and multipacks (4 x 24g).


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