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product news: Ferrero offers store makeover prize

Ferrero is giving retailers the chance to win a store makeover, worth £4,000.

The Christmas transformation will aim to bring the community together to celebrate the festive period, and Ferrero will work with the winning store to tailor the prize to best cater for their community.

To enter the competition, retailers must be a member of the Ferrero trade hub, Your Perfect Store. Becoming a member will unlock opportunities, from bespoke competitions to tailored POS, as well as the chance to be selected as retailer of the month.

Levi Boorer, customer development director, commented: “We know how hard retailers work throughout the year and this competition is our way of giving something back to them and their local community. As documented year-on-year in the ACS Local Shop Report, the convenience store is one of the top three outlets to have the most positive impact on the local area. Through this latest campaign, we want to not only help the winning Your Perfect Store member to drive sales in the lead-up to Christmas, but also enhance community spirit with a few surprises to delight their customers.”

In addition to the store makeover, the winner will also receive three cases of Ferrero Rocher and three cases of Grand Rocher.

The competition will run from October 19 to November 25. To enter, retailers should go to the members area of the your perfect store website.

www.yourperfectstore.co.uk/membership-area


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?