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product news: Walkers introduces festive dinner flavours
Published:  12 October, 2018

Walkers is launching a festive range of Christmas dinner flavours, including its first Brussel Sprouts flavoured crisp.

The brand is launching two Christmas dinner flavoured multipacks, one for sprout lovers includes - Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours, and the other for sprout haters includes Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours.

Flavours also available in 32.5g single-serve packs with an RRP of 65p are: Turkey & Stuffing, Pigs in Blankets; and Brussels Sprouts.

Andrew Hawkswell, marketing manager, at PepsiCo, commented: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas.

“We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they’re a #SproutLover or #SproutHater.”

The limited edition range will be available from Monday 15 October. To further celebrate the launch, in-store marketing, TV, digital and PR activity will also follow.