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product news: Mug Shot expands into soups
12 October, 2018

Instant snack brand Mug Shot is expanding into cup soup with Mug Shot Cup Soup.

Mug Shot Soups are made with natural ingredients, are low in fat, contain less than 100 calories and are a source of both fibre and protein.

The flavours available at launch are: Roast Chicken, Wild Mushroom, Broccoli & Stilton, Vegetable Chowder, Hot & Sour, Peri Peri, Pea & Mint and Nicely Spicy Indian. The range of three-pack soups are available with an MSRP 95p.

Mike Benton, head of snacking business unit at brand owner Symington’s, commented: “Mug Shot has enjoyed another great year and we’re excited to enter a new category with what we know is a really strong offering in Mug Shot Cup Soup.

“We’ve launched Mug Shot Soup with a broad range of flavour profiles similar to what we’ve done historically with the rest of the portfolio, and we’re looking forward to seeing how it performs in the coming weeks and months. We sell 2.7 packs of Mug Shot every second of every day, and we’re sure Mug Shot Soup will make a positive contribution to what is already an incredibly strong brand.”


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