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Kronenbourg gets wrapped up for Christmas

Following the success of the 2016 Cantona Limited Edition packaging, which resulted in a value sales uplift of 25%, Kronenbourg 1664 will wrap a festive Christmas scarf around its 660ml bottles, helping to increase stand out on shelf and encourage consumers to get into the Christmas spirit.

Heineken is supplying those in its Star Retailers scheme with festive Kronenbourg 1664 socks which they can give away to consumers who buy two four x 440ml packs.

01432 352000 www.starretailer.co.uk


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?