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product news: Crabbie's kicks off rugby promotion
Published:  06 October, 2017

To coincide with the start of the new Rugby Union season and the autumn internationals, Crabbie’s alcoholic ginger beer is kicking off a raft of activity on the back of its long-term sponsorship and commitment to championing the sport, at an international level and through local clubs.

This month an on-pack promotion and a new packaging design will be rolled out on 330ml and 500ml bottles of Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry, with the rewards codes for consumers printed on the bottle.

The on-pack promotion, which will run until the end of May 2018, provides consumers with the opportunity to win a range of exciting rewards from a weekly prize draw, as well as support their local grassroots rugby club by donating points, which can be exchanged for rugby equipment.

Anja Weise-O’Connor, senior marketing manager for Crabbie’s at Halewood Wines & Spirits, commented: “Over the past year, Crabbie’s has been known for its strong links with rugby at all levels, from professional to grassroots, and we are pleased to continue that relationship with a fantastic campaign which surrounds the entire rugby season.

“With enhanced visibility on shelf, thanks to limited-edition packaging, the promotion gives retailers the opportunity to increase sales, as well as maximise on opportunities for repeat purchases with the weekly prize draw, which will remain for the duration of the season.”