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West Country & Wales: up to 4mlpa

Gulf Crossways Service Station Milford Haven Pembrokeshire

Awards host Myleene Klass, and Ramsay MacDonald, Gulf retail director (far left), present Jessica King with the award for Best Site in the West County & Wales (up to 4mlpa).

Following a major store refit and a re-brand of the forecourt to Gulf in May 2012, a refresh last year saw the store move to the Bestway symbol brand and an extensive convenience offering including everyday essentials, dedicated alcohol section, frozen goods and confectionery. The site also features an Istobal roll over car wash. Community promotional initiatives have helped boost sales.


As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?