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Centenary choccie
01 December, 2004

A multi-million pound birthday campaign is being planned for 2005 to celebrate 100 years of Cadbury Dairy Milk (CDM). The brand is worth more than £320m, with retail sales currently increasing 24% year on year.

Mastering Easter
01 December, 2004

Masterfoods plans to reinvigorate the filled egg category at Easter – as well as generate a “huge saes opportunity for the convenience sector” – with the launch of two new products from top confectionery brands Mars and Galaxy.

Thierry adds talent
01 December, 2004

Arsenal and France player Thierry Henry is to further strengthen the line-up of international footballing talent linked with Pepsi.

Warburtons offers half as much
01 December, 2004

Warburtons has launched two half-loaves as well as relaunching one existing variant in the 400g size.

New seasons heralds ultra low fat snack
01 December, 2004

Quaker Snacks has introduced a new crispbread snack backed by a £10m marketing campaign.

Meaty investment
01 December, 2004

Cooked meats brand Bernard Matthews has been relaunched with a new corporate look, new product range and the biggest investment in the brand since the 1980s.

Sudafed aims to broaden appeal
01 December, 2004

Non-Drowsy Sudafed is back on TV again this winter with a £3m campaign and a new strapline – ‘Unblock your nose, unlock your senses’ – which is expected to broaden the brand’s appeal to a wider target audience, encouraging uptake and trial.

Kash in with Kitkat
01 December, 2004

Nestlé Rowntree is launching its biggest ever marketing campaign for KitKat this month.

Müller makeover
01 December, 2004

Müllerlight is planning a brand makeover with a new look and new products. The brand is introducing two flavours – apple pie and lemon cheesecake to meet a consumer need for more indulgent ‘healthy’ yogurts. They will be available in-store from January 1, as will the new packaging across the range.

Chip & pin for pay at pump
01 December, 2004

Secure Retail has introduced a new chip and pin terminal for unattended point of sale applications such as kiosks and petrol pumps.

Have you introduced a new way of doing business/added new services during the pandemic, that you will continue to offer in the future?